IE LMOD 673
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Item
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Twentieth Century
A colour poster for Guinness with the caption 'Black is beautiful' with a spread of pints of Guinness underneath.
This Black is Beautiful advert is one of the classic Guinness posters. Also a press advert, but known mostly as a poster, it would have featured as a full 48 sheet billboard. The glasses featured in the advert are known as Waterford tankards – the prototypes were produced by Waterford Glass, and then mass produced. They were used as the glass for draught Guinness from c. 1964 to 1982 – the first time that Guinness had designed a glass for its beer. The Waterford Tankard was replaced by a straight sided pint glass.
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