Item IE LMOD 673 - 1978 Guinness Poster

Identity area

Reference code

IE LMOD 673

Title

1978 Guinness Poster

Date(s)

  • Twentieth Century (Creation)

Level of description

Item

Extent and medium

Paper, ink. 37.5 x 75.5 cm

Context area

Name of creator

LMOD

Biographical history

Archival history

26/08/2011

Content and structure area

Scope and content

A colour poster for Guinness with the caption 'Black is beautiful' with a spread of pints of Guinness underneath.

This Black is Beautiful advert is one of the classic Guinness posters. Also a press advert, but known mostly as a poster, it would have featured as a full 48 sheet billboard. The glasses featured in the advert are known as Waterford tankards – the prototypes were produced by Waterford Glass, and then mass produced. They were used as the glass for draught Guinness from c. 1964 to 1982 – the first time that Guinness had designed a glass for its beer. The Waterford Tankard was replaced by a straight sided pint glass.

Appraisal, destruction and scheduling

Accruals

System of arrangement

Conditions governing access

Conditions governing reproduction

Language of material

    Script of material

      Language and script notes

      Physical characteristics and technical requirements

      Finding aids

      Allied materials area

      Existence and location of originals

      Existence and location of copies

      Related units of description

      Related descriptions

      Alternative identifier(s)

      Access points

      Subject access points

      Place access points

      Name access points

      Genre access points

      Description control area

      Description identifier

      Institution identifier

      Rules and/or conventions used

      Status

      Level of detail

      Dates of creation revision deletion

      Language(s)

        Script(s)

          Sources

          Accession area