Zone d'identification
Cote
IE LMOD 673
Titre
1978 Guinness Poster
Date(s)
- Twentieth Century (Création/Production)
Niveau de description
Pièce
Étendue matérielle et support
Paper, ink. 37.5 x 75.5 cm
Zone du contexte
Nom du producteur
Notice biographique
Histoire archivistique
26/08/2011
Zone du contenu et de la structure
Portée et contenu
A colour poster for Guinness with the caption 'Black is beautiful' with a spread of pints of Guinness underneath.
This Black is Beautiful advert is one of the classic Guinness posters. Also a press advert, but known mostly as a poster, it would have featured as a full 48 sheet billboard. The glasses featured in the advert are known as Waterford tankards – the prototypes were produced by Waterford Glass, and then mass produced. They were used as the glass for draught Guinness from c. 1964 to 1982 – the first time that Guinness had designed a glass for its beer. The Waterford Tankard was replaced by a straight sided pint glass.