The cover of Nouveau magazine May 1999 No. 1 with a picture of man and the main headline 'The World's Most Famous Impostor'. Other headlines include 'Champagne Powder', 'Dirty, Filthy, Lucre', 'Offshore Gambling' and 'Liquid Traders'.

This periodical is evidence for the case that we lost the run of ourselves. Only in Ireland in the year 1999 could a magazine aimed at the rich be called Nouveau without a shred of irony. Ken Bryan, the magazine’s publisher, writes in his first editorial: “By all accounts, the risks [of publishing] are minimal.” Nouveau closed shortly afterwards.